![]() The advertising agency Euro RSCG Worldwide adopted the term shortly thereafter for a marketing study. ![]() He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis – because that's where all the best shops, clubs, gyms and hairdressers are. In 2002, published an article by Simpson, which described David Beckham as "the biggest metrosexual in Britain" and offered this updated definition: However, it was not until the early 2000s when Simpson returned to the subject that the term became globally popular. David Beckham, described as "the biggest metrosexual in Britain" in Simpson's 2002 article that led to the term's popularity
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